Dick, Ronald

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17 April 2020
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17 April 2020

Dick, Ronald and Schwarz, Eric ORCID logoORCID: https://orcid.org/0000-0002-2035-7723 (2020) The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors. Journal of Marketing Development and Competitiveness, 14 (1). pp. 38-47. ISSN 2155-2843