The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors

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Dick, Ronald and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2020) The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors. Journal of Marketing Development and Competitiveness, 14 (1). pp. 38-47. ISSN 2155-2843

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/41063
DOI https://doi.org/10.33423/jmdc.v14i1.2767
Official URL https://articlegateway.com/index.php/JMDC/article/...
Subjects Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords marketing; sport; marketing directors
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