Grau, Stacy Landreth
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Polonsky, Michael Jay and Grau, Stacy Landreth (2008) Evaluating the social value of charitable organizations: a conceptual foundation. Journal of Macromarketing, 28 (2). pp. 130-140. ISSN 0276-1467
2009
Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana (2009) Exploring US Consumers Understanding of Carbon Offsets. In: AMS 2009: Developments in Marketing Science: Annual Conference of the Academy of Marketing Science. Robinson, Leroy, ed. Academy of Marketing Science, Coral Gables, Fla, pp. 14-18.
2010
Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana ORCID: 0000-0002-4887-6680
(2010)
The New Greenwash? Potential Marketing Problems with Carbon Offsets.
International Journal of Business Studies, 18 (1).
pp. 49-54.
ISSN 1320-7156
Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth and Garma, Romana (2010) General and Carbon Related Environmental Knowledge, Attitudes and Behavior: A Structural Equation Modeling Approach. In: AMA summer educators conference 2010 : enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010. Iyer, Easwar and Coulter, Robin, eds. AMA Educators Proceedings (21). American Marketing Association, Chicago, Ill., pp. 294-295.
2011
Polonsky, Michael Jay, Garma, Romana and Grau, Stacy Landreth (2011) Western Consumers' Understanding of Carbon Offsets and its Relationship to Behavior. Asia Pacific Journal of Marketing and Logistics, 23 (5). pp. 583-603. ISSN 1355-5855
March 2012
Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth, Garma, Romana and Ferdous, Ahmed Shahriar (2012) The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers. Journal of Marketing Management, 28 (3-4). pp. 238-263. ISSN 0267-257X (print) 1472-1376 (online)