Gutierrez, Ben Paul Baltazar

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Number of items: 2.

Article

Gutierrez, Ben Paul Baltazar and Jegasothy, Kandiah (2010) Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Customers. Philippine Management Review, 17. pp. 66-79. ISSN 1656-5363

Thesis

Gutierrez, Ben Paul Baltazar (1998) The dynamics of brand choice behaviour in selected personal care products in urban Philippines. Other Degree thesis, Victoria University of Technology.