Heisey, Kevin
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Schwarz, Eric 
ORCID: 0000-0002-2035-7723
(2018)
Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage?
In:
Routledge Handbook of International Sport Business.
Dodds, Mark, Heisey, Kevin and Ahonen, A, eds.
Routledge, Abingdon, Oxon, pp. 79-86.