Kirchner, Theresa A
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Hede, Anne-Marie 
ORCID: 0000-0002-6204-7088
(2013)
Arts Marketing and Web 2.0-Based Audience Development Initiatives.
In:
The Routledge Companion to Arts Marketing.
OReilly, Daragh, Rentschler, Ruth and Kirchner, Theresa A, eds.
Routledge Companions in Business, Management and Accounting
.
Routledge, pp. 151-160.