Article

Chell, Kathleen, Van Dyke, Melinda ORCID: https://orcid.org/0000-0002-8872-3451, Masser, Barbara ORCID: https://orcid.org/0000-0001-9385-6497, Kruse, Sarah ORCID: https://orcid.org/0000-0002-9581-5397 and Davison, Tanya ORCID: https://orcid.org/0000-0001-8106-7976 (2025) Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach. Journal of Social Marketing, 15 (1). pp. 109-128. ISSN 2042-6763

Gemelli, Carley ORCID: https://orcid.org/0000-0003-3030-5086, Kruse, Sarah ORCID: https://orcid.org/0000-0002-9581-5397, Thijsen, Amanda ORCID: https://orcid.org/0000-0002-3310-2703, Van Dyke, Nina ORCID: https://orcid.org/0000-0002-8872-3451, Karki, Surendra ORCID: https://orcid.org/0000-0003-1561-4171 and Davison, Tanya (2022) Improving donor retention following a temporary deferral: a cluster randomized controlled trial of deferral educational materials. Transfusion, 62 (6). pp. 1230-1239. ISSN 0041-1132

Gemelli, Carley ORCID: https://orcid.org/0000-0003-3030-5086, Thijsen, Amanda ORCID: https://orcid.org/0000-0002-3310-2703, Van Dyke, Nina ORCID: https://orcid.org/0000-0002-8872-3451, Kruse, Sarah ORCID: https://orcid.org/0000-0002-9581-5397 and Davison, Tanya (2021) Notifying donors when their deferral is ending: an effective donor retention strategy. Transfusion, 61 (10). pp. 2930-2940. ISSN 0041-1132

Gemelli, Carley ORCID: https://orcid.org/0000-0003-3030-5086, Kruse, Sarah, Thijsen, Amanda ORCID: https://orcid.org/0000-0002-3310-2703, Van Dyke, Nina ORCID: https://orcid.org/0000-0002-8872-3451 and Davison, Tanya (2021) Educating donors about deferrals through the provision of tailored materials: findings from a survey of deferred donors. Transfusion, 61 (3). pp. 822-829. ISSN 0041-1132

Monograph

Gemelli, Carley, Kruse, Sarah, Thijsen, Amanda, Van Dyke, Nina ORCID: https://orcid.org/0000-0002-8872-3451 and Davison, Tanya (2019) Targeted interventions to help reactivate and retain deferred donors. Study 1: sending a reminder to donors whose deferral is coming to an end: testing the most effective time, message type and message mode. Project Report. Australian Red Cross Blood Service, Melbourne, Victoria. (Unpublished)

Gemelli, Carley, Kruse, Sarah, Thijsen, Amanda, Van Dyke, Nina ORCID: https://orcid.org/0000-0002-8872-3451 and Davison, Tanya (2018) Findings from focus groups: intervention materials. A supplementary report from DB17-02: evaluation of tailored interventions to encourage return of deferred donors. Project Report. Australian Red Cross Blood Service, Melbourne, Victoria.

Chell, Kathleen, Van Dyke, Nina ORCID: https://orcid.org/0000-0002-8872-3451, Davison, Tanya, Masser, Barbara, Kruse, Sarah and Gemelli, Carley (2018) Knowledge of blood donation and plasma self-sufficiency, and its impact on donation behaviour. A supplementary report from the project ‘donor and non-donor attitudes toward non-cash incentives’. Project Report. Australian Red Cross Blood Service, Melbourne, Victoria.

Chell, Kathleen, Kruse, Sarah, Van Dyke, Nina ORCID: https://orcid.org/0000-0002-8872-3451, Masser, Barbara and Davison, Tanya (2018) Donor and non-donor attitudes toward non-cash incentives: supplementary report on follow-up interviews further exploring incentives for blood donation. Project Report. Australian Red Cross Blood Service, Melbourne, Victoria.

Chell, Kathleen, Van Dyke, Nina ORCID: https://orcid.org/0000-0002-8872-3451, Masser, Barbara, Davison, Tanya, Kruse, Sarah, Gemelli, Carley and Jensen, Kyle (2018) Donor and non-donor attitudes towards non-cash incentives: final report. (version 2.2 ed.) Project Report. Australian Red Cross Blood Service, Melbourne, Victoria.