MacCarthy, Martin
2011
2011
Watne, Torgeir and Winchester, Tiffany (2011) Family holiday decision making: the knowledge and influence of adolescent children and parents. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.
Watne, Torgeir and Brennan, Linda (2011) Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.
Winchester, Maxwell ORCID: 0000-0001-5458-517X, Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin
(2011)
The importance of prior knowledge in understanding consumer purchases of fair trade brands.
In:
Australia New Zealand Marketing Academy Conference 2011 : Proceedings.
MacCarthy, Martin, ed.
School of Marketing, Edith Cowan University, Perth.
Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin
(2011)
An investigation of the success of targeting radio stations in New Zealand.
In:
Australia New Zealand Marketing Academy Conference 2011 : Proceedings.
MacCarthy, Martin, ed.
School of Marketing, Edith Cowan University, Perth.
Winchester, Tiffany, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Alvey, Felicity
(2011)
Seeking Romance and a Once in a Life-Time Experience: Considering Attributes that Attract Honeymooners to Destinations.
In:
Australia New Zealand Marketing Academy Conference 2011 : Proceedings.
MacCarthy, Martin, ed.
School of Marketing, Edith Cowan University, Perth.
Miranda, Mario J and Konya, Laszlo (2011) Products with carbon footprints compliant features may attract higher prices. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin and Sanders, Dale, eds. Australian and New Zealand Marketing Academy, Perth.