Madden-Hallett, H

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2011
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2011

Ali, Shameem (2011) Marketing of Unique Events to Create Destination Brands. In: Marketing Cases in the Asia-Pacific Region. Ho, H and Madden-Hallett, H, eds. John Wiley and Sons, Milton, Queensland.

Ali, Shameem (2011) The declining popularity of Werribee Park. In: Marketing Cases in the Asia-Pacific Region. Ho, H and Madden-Hallett, H, eds. John Wiley and Sons, Milton, Queensland.