Nunkoo, Robin
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White, Leanne 
ORCID: 0000-0002-7898-0091
(2018)
Combining qualitative and quantitative research: semiotics, structuralism, and content analysis.
In:
Handbook of Research Methods for Tourism and Hospitality Management.
Nunkoo, Robin, ed.
Handbooks of Research Methods in Management
.
Edward Elgar, Cheltenham, UK, pp. 373-383.