Romaniuk, Jenni

< Back to all Authors
Number of items: 4.
Group by: Item type | Date
Jump to:
2007 | 2008

2007

Romaniuk, Jenni and Winchester, Maxwell (2007) Assessing brand positioning : to combine or to separate positive and negative attributes? In: Flexible marketing in an unpredictable world: proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland. Reykjavik University, Reykjavik, Iceland.

Romaniuk, Jenni and Winchester, Maxwell (2007) The Perceptions and Loyalty of Prestige Brands. In: Proceedings of The Thought Leaders International Conference on Brand Management. Birmingham Business School, Birmingham, UK. (Unpublished)

2008

Winchester, Maxwell, Romaniuk, Jenni and Bogomolova, Svetlana (2008) Positive and negative brand beliefs and brand defection/uptake. European Journal of Marketing, 42 (5/6). pp. 553-570. ISSN 0309-0566

Winchester, Maxwell and Romaniuk, Jenni (2008) Negative brand beliefs and brand usage. International Journal of Market Research, 50 (3). pp. 355-375. ISSN 1470-7853