Sands, Sean

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14 December 2026
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14 December 2026

Demsar, Vlad, Saldanha, Natalya ORCID logoORCID: https://orcid.org/0000-0002-0980-8757, Sands, Sean and Ferraro, Carla (2026) Amplifying (or buffering) the blow: How influencer signals shape brand cancellation outcomes. European Journal of Marketing, 60 (13). pp. 27-59. ISSN 0309-0566