Sharp, Byron

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Number of items: 2.
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Article

Nelson-Field, Karen, Lees, Gavin, Riebe, Erica and Sharp, Byron (2010) How successful are media differentiation attempts? Marketing Bulletin, 21. pp. 1-8. ISSN 1176-645X

Book Section

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.