Sharp, Byron
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Number of items: 2.
Article
Nelson-Field, Karen, Lees, Gavin, Riebe, Erica and Sharp, Byron (2010) How successful are media differentiation attempts? Marketing Bulletin, 21. pp. 1-8. ISSN 1176-645X
Book Section
Winchester, Maxwell 
ORCID: https://orcid.org/0000-0001-5458-517X and Winchester, Tiffany
(2017)
Global Marketing.
In:
Marketing Theory, Evidence, Practice.
Sharp, Byron, ed.
(2nd ed.)
Oxford University Press, Melbourne.