Wong, Chui Yim
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Number of items: 2.
2005
Wong, Chui Yim (2005) The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products. Research Master thesis, Victoria University.
2008
Wong, Chui Yim, Polonsky, Michael Jay and Garma, Romana (2008) The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments. Asia pacific journal of marketing and logistics, 20 (4). pp. 455-478. ISSN 1355-5855