Wong, Chui Yim

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Article

Wong, Chui Yim, Polonsky, Michael Jay and Garma, Romana (2008) The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments. Asia pacific journal of marketing and logistics, 20 (4). pp. 455-478. ISSN 1355-5855

Thesis

Wong, Chui Yim (2005) The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products. Research Master thesis, Victoria University.