Wright, Malcolm

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2003 | 2007 | December 2009 | 2013
Number of items: 4.

2003

Wright, Malcolm and Lees, Gavin (2003) Item order effect in Juster Scale pricing research. Australasian Journal of Market Research, 11 (1). pp. 11-15. ISSN 1325-4634

2007

Lees, Gavin, Garland, Ron and Wright, Malcolm (2007) Switching Banks: Old Bank Gone But Not Forgotten. Journal of Financial Services Marketing, 12 (2). pp. 146-156. ISSN 1363-0539

December 2009

Lees, Gavin and Wright, Malcolm (2009) Does the Duplication of Purchase Law Apply to Radio Listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

2013

Lees, Gavin and Wright, Malcolm (2013) Does the duplication of viewing law apply to radio listening? European Journal of Marketing, 47 (3/4). pp. 674-685. ISSN 0309-0566