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A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia

Bhaskaran, Sukumaran (1994) A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia. Research Master thesis, Victoria University of Technology.

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Abstract

This study analyses trends in demand for dairy products in Malaysia, characteristics of the Australian dairy industry, the marketing strategies of Australian dairy companies, the marketing strategies of major competitors, public policy influencing dairy industry development in Malaysia and concludes with a SWOT analysis of the market for dairy products in Malaysia from an Australian perspective.

Item Type: Thesis (Research Master thesis)
Additional Information:

Masters of Business

Uncontrolled Keywords: Export marketing, Australia, dairy products, Malaysia, Australian dairy industry, Malaysian dairy industry, diary companies, marketing
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VU Library
Date Deposited: 16 Jul 2010 05:44
Last Modified: 23 May 2013 16:43
URI: http://vuir.vu.edu.au/id/eprint/15383
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