A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia
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Bhaskaran, Suku (1994) A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia. Research Master thesis, Victoria University of Technology.
Abstract
This study analyses trends in demand for dairy products in Malaysia, characteristics of the Australian dairy industry, the marketing strategies of Australian dairy companies, the marketing strategies of major competitors, public policy influencing dairy industry development in Malaysia and concludes with a SWOT analysis of the market for dairy products in Malaysia from an Australian perspective.
| Additional Information | Masters of Business |
| Item type | Thesis (Research Master thesis) |
| URI | https://vuir.vu.edu.au/id/eprint/15383 |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | Export marketing, Australia, dairy products, Malaysia, Australian dairy industry, Malaysian dairy industry, diary companies, marketing |
| Download/View statistics | View download statistics for this item |
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