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Exploring Consumer Loyalty to Web Sites: Why Older Australians Return to the GreyPath Portal

Lepa, J and Tatnall, Arthur ORCID: 0000-0003-4317-971X (2002) Exploring Consumer Loyalty to Web Sites: Why Older Australians Return to the GreyPath Portal. In: E-Conomy From Here to Where?, 28 December 2002-29 December 2002, Perth.

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Item Type: Conference or Workshop Item (Paper)
ISBN: 9787298052638
Uncontrolled Keywords: Older people; Web portals; On-line communities; Consumer loyalty
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Management and Information Systems
Depositing User: Symplectic Elements
Date Deposited: 04 Aug 2015 05:17
Last Modified: 21 Jun 2018 05:14
URI: http://vuir.vu.edu.au/id/eprint/29024
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