Exploring Consumer Loyalty to Web Sites: Why Older Australians Return to the GreyPath Portal
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Lepa, J and Tatnall, Arthur 
ORCID: 0000-0003-4317-971X
(2002)
Exploring Consumer Loyalty to Web Sites: Why Older Australians Return to the GreyPath Portal.
In: E-Conomy From Here to Where?, 28 December 2002-29 December 2002, Perth.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/29024 |
| ISBN | 9787298052638 |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems |
| Keywords | Older people; Web portals; On-line communities; Consumer loyalty |
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