Exploring Consumer Loyalty to Web Sites: Why Older Australians Return to the GreyPath Portal

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Lepa, J and Tatnall, Arthur ORCID logoORCID: https://orcid.org/0000-0003-4317-971X (2002) Exploring Consumer Loyalty to Web Sites: Why Older Australians Return to the GreyPath Portal. In: E-Conomy From Here to Where?, 28 December 2002-29 December 2002, Perth.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/29024
ISBN 9787298052638
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords Older people; Web portals; On-line communities; Consumer loyalty
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