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A cross-cultural examination of the general theory of marketing ethics: Does it apply to the next generation of managers?

Donoho, CL and Polonsky, Michael and Roberts, S and Cohen, DA (2001) A cross-cultural examination of the general theory of marketing ethics: Does it apply to the next generation of managers? Asia Pacific Journal of Marketing and Logistics, 13 (2). 45 - 63. ISSN 1475-7699

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Item Type: Article
Uncontrolled Keywords: marketing ethics; Probability of Consequences; Kahle’s List of Values; deontological norms
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: Symplectic Elements
Date Deposited: 17 Aug 2016 00:43
Last Modified: 10 Jul 2017 11:52
URI: http://vuir.vu.edu.au/id/eprint/31205
DOI: 10.1108/13555850110764757
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