A cross-cultural examination of the general theory of marketing ethics: Does it apply to the next generation of managers?

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Donoho, Casey L, Polonsky, Michael, Roberts, Scott and Cohen, David A (2001) A cross-cultural examination of the general theory of marketing ethics: Does it apply to the next generation of managers? Asia Pacific Journal of Marketing and Logistics, 13 (2). 45 - 63. ISSN 1475-7699

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/31205
DOI 10.1108/13555850110764757
Official URL http://www.emeraldinsight.com/doi/pdfplus/10.1108/...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords marketing ethics; Probability of Consequences; Kahle’s List of Values; deontological norms
Citations in Scopus 13 - View on Scopus
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