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Do halal certification country of origin and brand name familiarity matter?

Rios, Rosa and Riquelme, HE and Abdelaziz, Y (2014) Do halal certification country of origin and brand name familiarity matter? Asia Pacific Journal of Marketing and Logistics, 26 (5). 665 - 686. ISSN 1355-5855

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Item Type: Article
Uncontrolled Keywords: branding; consumers; trustworthy brands; consumer confidence; products; Sharia; trustworthiness
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 16 Dec 2016 05:32
Last Modified: 16 Dec 2016 05:32
URI: http://vuir.vu.edu.au/id/eprint/32355
DOI: 10.1108/APJML-03-2014-0046
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