Do halal certification country of origin and brand name familiarity matter?

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Rios, Rosa, Riquelme, HE and Abdelaziz, Y (2014) Do halal certification country of origin and brand name familiarity matter? Asia Pacific Journal of Marketing and Logistics, 26 (5). 665 - 686. ISSN 1355-5855

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/32355
DOI 10.1108/APJML-03-2014-0046
Official URL http://www.emeraldinsight.com/doi/full/10.1108/APJ...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords branding; consumers; trustworthy brands; consumer confidence; products; Sharia; trustworthiness
Citations in Scopus 27 - View on Scopus
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