Do halal certification country of origin and brand name familiarity matter?

Download
Full text for this resource is not available from the Research Repository.
Export

Rios, Rosa, Riquelme, Hernan E and Abdelaziz, Yasser (2014) Do halal certification country of origin and brand name familiarity matter? Asia Pacific Journal of Marketing and Logistics, 26 (5). 665 - 686. ISSN 1355-5855

Dimensions Badge

Altmetric Badge

Item type Article
URI https://vuir.vu.edu.au/id/eprint/32355
DOI 10.1108/APJML-03-2014-0046
Official URL http://www.emeraldinsight.com/doi/full/10.1108/APJ...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords branding; consumers; trustworthy brands; consumer confidence; products; Sharia; trustworthiness
Citations in Scopus 27 - View on Scopus
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login

CORE (COnnecting REpositories)