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The Market Oriented University: Transforming Higher Education

Davis, JA and Farrell, Mark ORCID: 0000-0002-4561-9451 (2016) The Market Oriented University: Transforming Higher Education. Edward Elgar, Cheltenham, United Kingdom.

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Item Type: Book
Edition: 1st
ISBN: 9781781004913
Uncontrolled Keywords: universities; students; marketing; market orientation; branding; strategic direction; market research
Subjects: FOR Classification > 1301 Education Systems
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 19 Dec 2018 22:21
Last Modified: 19 Dec 2018 22:21
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