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Determinants of shoppers' checkout behaviour at supermarkets

Miranda, Mario J (2008) Determinants of shoppers' checkout behaviour at supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 16 (4). pp. 312-321. ISSN 0967-3237

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There is a general belief that products bought at store checkouts are selected on hasty inclinations. This study indicates that checkout purchases are commonly infl uenced by store-visit frequencies. Not all checkout purchases can casually be referred to as impulsive because what items shoppers select at checkouts indicate conscious concern with making effi cient use of their shopping time.

Item Type: Article
Uncontrolled Keywords: ResPubID15323, checkouts, aisles, supermarkets, shopping frequency, impulse buying, consumer behaviour, retailing
Subjects: Faculty/School/Research Centre/Department > School of Economics and Finance
SEO Classification > 9104 Management and Productivity
FOR Classification > 1505 Marketing
FOR Classification > 1503 Business and Management
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Depositing User: VUIR
Date Deposited: 08 Sep 2011 05:35
Last Modified: 08 Sep 2011 05:35
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