Determinants of shoppers' checkout behaviour at supermarkets

Download

Full text for this resource is not available from the Research Repository.

Export

Miranda, Mario J (2008) Determinants of shoppers' checkout behaviour at supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 16 (4). pp. 312-321. ISSN 0967-3237

Abstract

There is a general belief that products bought at store checkouts are selected on hasty inclinations. This study indicates that checkout purchases are commonly infl uenced by store-visit frequencies. Not all checkout purchases can casually be referred to as impulsive because what items shoppers select at checkouts indicate conscious concern with making effi cient use of their shopping time.

Dimensions Badge

Altmetric Badge

Item type	Article
URI	https://vuir.vu.edu.au/id/eprint/3843
DOI	10.1057/jt.2008.23
Official URL	http://www.emeraldinsight.com/bibliographic_databa...
Subjects	Historical > Faculty/School/Research Centre/Department > School of Economics and Finance Historical > SEO Classification > 9104 Management and Productivity Historical > FOR Classification > 1505 Marketing Historical > FOR Classification > 1503 Business and Management
Keywords	ResPubID15323, checkouts, aisles, supermarkets, shopping frequency, impulse buying, consumer behaviour, retailing
Download/View statistics	View download statistics for this item