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Marketing of Unique Events to Create Destination Brands

Ali, Shameem (2011) Marketing of Unique Events to Create Destination Brands. In: Marketing Cases in the Asia-Pacific Region. Ho, Henry and Madden-Hallett, Helen, eds. John Wiley and Sons, Milton, Queensland.

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Item Type: Book Section
ISBN: 9780730300250
Uncontrolled Keywords: ResPubID24088, event management, business destinations, Asia, Pacific
Subjects: FOR Classification > 1504 Services
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of International Business
SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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Depositing User: VUIR
Date Deposited: 23 Nov 2012 04:13
Last Modified: 23 Nov 2012 04:18
URI: http://vuir.vu.edu.au/id/eprint/8798
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