Marketing of Unique Events to Create Destination Brands
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Ali, Shameem (2011) Marketing of Unique Events to Create Destination Brands. In: Marketing Cases in the Asia-Pacific Region. Ho, H and Madden-Hallett, H, eds. John Wiley and Sons, Milton, Queensland.
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/8798 |
| ISBN | 9780730300250 |
| Subjects | Historical > FOR Classification > 1504 Services Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of International Business Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services |
| Keywords | ResPubID24088, event management, business destinations, Asia, Pacific |
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