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Examing the marketing : sales relationships and its implications for business performance

Grant, Ken and Nasution, Hanny (2009) Examing the marketing : sales relationships and its implications for business performance. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

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Item Type: Conference or Workshop Item (Paper)
ISBN: 1863081585
Uncontrolled Keywords: ResPubID22638, ResPubID21789, selling, sales management, business performance, organisational characteristics, organisational change, marketing integration, market orientation
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 25 May 2016 05:21
Last Modified: 25 May 2016 05:21
URI: http://vuir.vu.edu.au/id/eprint/9748
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