Examing the marketing : sales relationships and its implications for business performance
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Grant, Ken and Nasution, Hanny (2009) Examing the marketing : sales relationships and its implications for business performance. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/9748 |
| Official URL | http://www.duplication.net.au/ANZMAC09/papers/ANZM... |
| ISBN | 1863081585 |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | ResPubID22638, ResPubID21789, selling, sales management, business performance, organisational characteristics, organisational change, marketing integration, market orientation |
| Download/View statistics | View download statistics for this item |
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