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Browse by Author: Yeoman, Ian

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Webster, Sally (2012) Consumer Kids and Tourists - Creatively Marketing a City to Young Tourists. In: Family Tourism : Multidisciplinary Perspectives. Schanzel, Heike, Yeoman, Ian and Backer, Elisa, eds. Aspects of tourism (56). Channel View Pubications, Bristol, pp. 143-155.

Yeoman, Ian, Robertson, Martin and Smith, Karen (2012) A futurist's view on the future of events. In: The Routledge handbook of events. Page, Stephen J and Connell, Joanne, eds. Routledge handbooks . Routledge, Abingdon, U.K., pp. 507-525.

Wardrop, K and Robertson, Martin (2004) Edinburgh's Winter Festival. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, Jane, McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 346-357.

Robertson, Martin and Wardrop, K (2004) Events and the Destination Dynamic : Edinburgh Festivals, Entrepreneurship and Strategic Marketing. In: Festival anf Events management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, Jane, McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 115-129.

Ali-Knight, Jane and Robertson, Martin (2004) Introduction to Arts, Culture and Leisure. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, Jane, Drummond, Siobhan and McMahon-Beattie, Una, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 3-13.

Robertson, Martin (2004) Sport and Leisure Narrative. In: Sport and Leisure Operations Management. McMahon-Beattie, Una and Yeoman, Ian, eds. Thomson Learning, London, UK, pp. 16-27.

Yeoman, Ian, Robertson, Martin and McMahon-Beattie, Una (2004) Visitor Management for Festivals and Events. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, Jane, Drummond, Siobhan and McMahon-Beattie, Una, eds. Elsevier Butterworth-Heinemann, Amsterdam, The Netherlands , pp. 65-79.