Social media: the voyage of discovery for business
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Sadler, Kirsten and Alder, Malcolm (2011) Social media: the voyage of discovery for business. Project Report. KPMG, Australia.
| Item type | Monograph (Project Report) |
| URI | https://vuir.vu.edu.au/id/eprint/24527 |
| Official URL | http://www.kpmg.com/au/en/issuesandinsights/articl... |
| Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > College of Education |
| Keywords | social media, data collection, Australian business, marketing, communication, customer service, human relations |
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