Social media: the voyage of discovery for business

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Sadler, Kirsten and Alder, Malcolm (2011) Social media: the voyage of discovery for business. Project Report. KPMG, Australia.

Item type Monograph (Project Report)
Official URL
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Education
Keywords social media, data collection, Australian business, marketing, communication, customer service, human relations
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