Myths, heroes and folklore: craft breweries delving into place for their brand narratives

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Hede A.M, and Watne, Torgeir (2013) Myths, heroes and folklore: craft breweries delving into place for their brand narratives. In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/26037
Official URL http://brosgroup.net/emac2013/Emac_2013_Proceeding...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Faculty of Business and Law
Keywords microbreweries; marketing; branding; brands
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