Myths, heroes and folklore: craft breweries delving into place for their brand narratives
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Hede, Anne-Marie 
ORCID: 0000-0002-6204-7088 and Watne, Torgeir
(2013)
Myths, heroes and folklore: craft breweries delving into place for their brand narratives.
In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/26037 |
| Official URL | http://brosgroup.net/emac2013/Emac_2013_Proceeding... |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > Faculty of Business and Law |
| Keywords | microbreweries; marketing; branding; brands |
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