The Performance of Bundling: A probabilistic approach to structuring package deals for the performance arts: A case study in opera attendance
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Hall, Emma, Binney, Wayne, Hall, John and Lockstone-Binney, Leonie (2013) The Performance of Bundling: A probabilistic approach to structuring package deals for the performance arts: A case study in opera attendance. In: Academy of Marketing 2013 Conference, 08 July 2013-11 July 2013, Cardiff, United Kingdom.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/29055 |
| Official URL | https://marketing.conference-services.net/resource... |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > FOR Classification > 1904 Performing Arts and Creative Writing Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | Services Marketing; Opera Performances; Marketing Practices |
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