The Performance of Bundling: A probabilistic approach to structuring package deals for the performance arts: A case study in opera attendance

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Hall, E, Binney, W, Hall, J and Lockstone-Binney, Leonie (2013) The Performance of Bundling: A probabilistic approach to structuring package deals for the performance arts: A case study in opera attendance. In: Academy of Marketing 2013 Conference, 08 July 2013-11 July 2013, Cardiff, United Kingdom.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/29055
Official URL https://marketing.conference-services.net/resource...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1904 Performing Arts and Creative Writing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords Services Marketing; Opera Performances; Marketing Practices
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