Increasing the Focus on “Place” in the Marketing Mix for Facility Dependent Sport Services

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Shilbury, D and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2008) Increasing the Focus on “Place” in the Marketing Mix for Facility Dependent Sport Services. Sport Management Review, 2 (1). 1 - 23. ISSN 1441-3523

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/29469
DOI 10.1016/S1441-3523(99)70087-2
Official URL http://www.sciencedirect.com/science/article/pii/S...
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords sport marketing; sporting facilities; sport place
Citations in Scopus 37 - View on Scopus
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