Strategic Sport Marketing
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Shilbury, D, Quick, S and Westerbeek, Hans ORCID: 0000-0001-5092-9676
(2003)
Strategic Sport Marketing.
(2nd ed.)
Sport Management Series
.
Allen & Unwin, Crows Nest, NSW.
Item type | Book |
URI | https://vuir.vu.edu.au/id/eprint/29625 |
Edition | 2nd |
Official URL | https://www.allenandunwin.com/browse/books/general... |
ISBN | 9781865089188 |
Subjects | Historical > FOR Classification > 1504 Services Historical > FOR Classification > 1505 Marketing Current > Division/Research > College of Sports and Exercise Science |
Keywords | sport management; service quality; customer satisfaction; sponsorship; marketing strategy |
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