Strategic Sport Marketing

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Shilbury, D, Quick, S and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2003) Strategic Sport Marketing. (2nd ed.) Sport Management Series . Allen & Unwin, Crows Nest, NSW.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/29625
Edition 2nd
Official URL https://www.allenandunwin.com/browse/books/general...
ISBN 9781865089188
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords sport management; service quality; customer satisfaction; sponsorship; marketing strategy
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