The Market Oriented University: Transforming Higher Education

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Davis, JA and Farrell, Mark ORCID: 0000-0002-4561-9451 (2016) The Market Oriented University: Transforming Higher Education. Edward Elgar, Cheltenham, United Kingdom.

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Item type Book
URI https://vuir.vu.edu.au/id/eprint/37787
Edition 1st
DOI 10.4337/9781781004920
Official URL https://www.elgaronline.com/view/9781781004913.xml
ISBN 9781781004913
Subjects Historical > FOR Classification > 1301 Education Systems
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords universities; students; marketing; market orientation; branding; strategic direction; market research
Citations in Scopus 6 - View on Scopus
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