Benchmarking Publishing Activity of US Colleges and Universities across the Leading Journals: A Grouped Evaluation

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Polonsky, Michael Jay, Mittelstaedt, John and Moore, Jesse (2008) Benchmarking Publishing Activity of US Colleges and Universities across the Leading Journals: A Grouped Evaluation. Journal for Advancement of Marketing Education, 12. pp. 19-31. ISSN 1537-5137

Abstract

This paper examines institutional research productivity across two sets of journals – Hult et al. (1997) and Polonsky and Whitelaw (2006), based on institutions’ Carnegie Foundation Classification, funding type (private or public) and whether institutions’ offer PhD’s in marketing. It is identified that while Research Intensive institutions publish more than other types of organizations across journal types, the type of funding and offering PhD’s in Marketing are equally if not more important. As such, institutions seeking to compare themselves to other institutions should choose a “similar” set of institutions on which to base any comparisons.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/3894
Subjects Current > FOR Classification > 1399 Other Education
Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID15330, research, periodicals, universities, colleges, publishers, publishing, marketing, higher education
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