The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors
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Dick, Ronald and Schwarz, Eric ORCID: 0000-0002-2035-7723
(2020)
The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors.
Journal of Marketing Development and Competitiveness, 14 (1).
pp. 38-47.
ISSN 2155-2843
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Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/41063 |
DOI | 10.33423/jmdc.v14i1.2767 |
Official URL | https://articlegateway.com/index.php/JMDC/article/... |
Subjects | Historical > FOR Classification > 1505 Marketing Current > Division/Research > College of Sports and Exercise Science |
Keywords | marketing; sport; marketing directors |
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