Lessons from arts experiences for service-dominant logic

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Ramsey White, Tabitha, Hede, Anne-Marie and Rentschler, Ruth (2009) Lessons from arts experiences for service-dominant logic. Marketing Intelligence and Planning, 27 (6). pp. 775-788. ISSN 0263-4503

Abstract

The purpose of this paper is to consider whether art experiences can inform service-dominant logic (SDL) discourse through an exploration of the co-production and co-creation processes of art experiences.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/4548
DOI https://doi.org/10.1108/02634500910988672
Official URL http://www.emeraldinsight.com/journals.htm?issn=02...
Subjects Historical > FOR Classification > 1504 Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > SEO Classification > 9501 Arts and Leisure
Keywords ResPubID17545, arts, marketing, marketing models, relationship marketing
Citations in Scopus 24 - View on Scopus
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