Lessons from arts experiences for service-dominant logic
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Ramsey White, Tabitha, Hede, Anne-Marie and Rentschler, Ruth (2009) Lessons from arts experiences for service-dominant logic. Marketing Intelligence and Planning, 27 (6). pp. 775-788. ISSN 0263-4503
Abstract
The purpose of this paper is to consider whether art experiences can inform service-dominant logic (SDL) discourse through an exploration of the co-production and co-creation processes of art experiences.
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/4548 |
| DOI | 10.1108/02634500910988672 |
| Official URL | http://www.emeraldinsight.com/journals.htm?issn=02... |
| Subjects | Historical > FOR Classification > 1504 Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing Historical > SEO Classification > 9501 Arts and Leisure |
| Keywords | ResPubID17545, arts, marketing, marketing models, relationship marketing |
| Citations in Scopus | 29 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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