Empathy: How to Transfer Commercial Gaming Marketing Skill to be a Social Work Outreach Strategy

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Kam, Sut Mei S ORCID: 0000-0002-1897-7421 (2020) Empathy: How to Transfer Commercial Gaming Marketing Skill to be a Social Work Outreach Strategy. In: 5th Asian Pacific Problem Gambling and Addiction Conference 2020, 27 Nov 2020 - 28 Nov 2020, Hong Kong.


In Macau, gaming operators become to be the international integrated gaming resorts (IR) which mean that eSports gambling game, virtual items’ betting and crypto-currency wagering will be merged into the brick-and-mortar casinos. However, the existing responsible gaming training is only available to the casino staff members who are directly and physically work in casinos. To face the challenging of work-from-home circumstance, more virtual ethnography (Hine, 2000) research by the means of digital anthropological research skill under the umbrella of Ethnomethology (Garfinkel, 1967) to understand such novel gaming type is needed, because how betting operators make capital out of eSports without considering the community's voice. Further, as the perspective of the computing-consumer’s health, eSports communities --they are streamers, gamers, eSports spectators etc --and their users' experiences. These topics, to social workers, it is the entry point from service user who might potentially to be a problem gambler (the client of Gambling disorder [DSM-V] or Internet gaming disorder [WHO:ICD-11]), because online interactive gambling is easily misperceiving like skill-based gaming for gamer. Therefore, this paper, focusing on how to way out of stigmatized identity rather than characterising an individual’s dysfunctional feature and its personal disorder symptoms. Besides, the alternative approach might either via the Computer-mediated art, or by partnerships game influencers.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/47356
Subjects Current > FOR (2020) Classification > 3506 Marketing
Current > FOR (2020) Classification > 4409 Social work
Current > Division/Research > College of Health and Biomedicine
Keywords Macau, gaming operators, international integrated gaming resorts (IR), eSports gambling game, virtual items’ betting, crypto-currency wagering, casino, responsible gaming
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