Tham, Melissa ORCID: 0000-0001-7785-6358, Knight, Elizabeth ORCID: 0000-0001-6596-6525 and Colvin, Emma ORCID: 0000-0002-1802-7696 (2024) Care-experienced students and equity support provision: an investigation of Australian university websites. Journal of Marketing for Higher Education. ISSN 0884-1241

Abstract

This paper investigates the presence of support information on university websites, with a specific focus on care-experienced young people. Engaging with extant research about the university and college choice process as it involves marketing of higher education internet sites, the paper is based on a national scan of equity support provision on Australian university websites. This paper posits that there is an extra element in the ‘phased decision-making’ for people with additional needs in universities that is yet to be recognised by higher education institutions in Australia. The website scan and analysis found significant gaps in essential information for care-experienced young people and highlights that current practices on institutional websites concentrate on marketing. The lack of information for applicants with additional needs arguably deepens disadvantage and the marketised nature of higher education information contradicts the tertiary goals of equitability of access.

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