Fine Tuning Customer Satisfaction to Prevent Shopper Attrition

Full text for this resource is not available from the Research Repository.

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2004) Fine Tuning Customer Satisfaction to Prevent Shopper Attrition. In: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, XXVII . Academy of Marketing Science, Vancouver, pp. 152-156.

Item type Book Section
Official URL
ISBN 9783319118451
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1702 Cognitive Science
Keywords ResPubID7063, store satisfaction, marketing, loyalty customers, loyalty programs
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login