Fine Tuning Customer Satisfaction to Prevent Shopper Attrition

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Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2004) Fine Tuning Customer Satisfaction to Prevent Shopper Attrition. In: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, XXVII . Academy of Marketing Science, Vancouver, pp. 152-156.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5731
Official URL https://link.springer.com/chapter/10.1007/978-3-31...
ISBN 9783319118451
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1702 Cognitive Science
Keywords ResPubID7063, store satisfaction, marketing, loyalty customers, loyalty programs
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